Cha-am – Phetchaburi Soft Power & Food Festival 2026

🍽️ The 3rd Cha-am – Phetchaburi Soft Power & Food Festival 2026 offers a seaside experience featuring famous local food, unique souvenirs, cultural activities, and daily prize giveaways, celebrating the culinary identity of Phetchaburi. 🌊✨

🍜🌴 Cha-am – Phetchaburi Soft Power & Food Festival 2026 (3rd Edition)

📅 2 Apr 2026 – 6 Apr 2026
📍 Cha-am Beach Viewpoint

The Cha-am – Phetchaburi Soft Power & Food Festival 2026 returns for its third edition, inviting visitors to enjoy a complete lifestyle experience by the sea. Held at the scenic Cha-am Beach Viewpoint, the five-day festival combines food, shopping, and entertainment in one vibrant coastal setting.

Visitors can explore a wide variety of popular local restaurants and famous food vendors from across Phetchaburi province, offering authentic regional flavors and unique culinary specialties. The event also features a selection of local souvenirs, handmade crafts, and signature products that reflect the cultural identity of the region.

Designed to promote Thailand’s soft power through gastronomy and local creativity, the festival offers daily promotional activities, interactive experiences, and prize giveaways. Guests can enjoy relaxing seaside walks while sampling delicious food and discovering high-quality local products.

Organized with support from Tourism Authority of Thailand (Phetchaburi Office), the event highlights the province’s rich culinary heritage and encourages domestic tourism through engaging cultural experiences.

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